According to a new survey, 93% of consumers are planning to do at least some of their shopping online this Christmas, with 71% planning to buy more than half of their gifts on the web.
The survey by eDigitalResearch and IMRG reveals that more people are planning to shop online this year, and now that the threat of Royal Mail strike action has receded, there is some cause for optimism for online retailers.
The survey asked 2,804 people about their shopping habits in the run up to Christmas, and broadly echoes the findings of a similar study from eBay Advertising, which found that 85% of consumers intend to maintain or increase their online shopping this year.
Some highlights from the survey:
Online product and price research
88% of shoppers plan to research online before before buying online, while a similar amount use the internet to research purchases they plan to make offline, at least sometimes:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment